Looking for a Manufacturers Representative? Set up a meeting with us Today!

Contact us!

Quality Representation

As a cutting tool manufacturer, how your company is perceived in the market is highly critical. The success of your product in the market can be directly related to quality of those that represent you in today’s highly competitive market. A rep firm with polished, technically sound representatives that is capable of commanding a distributor’s sales meeting is invaluable. At On Target Tooling, LLC, we bring not only that polish and professionalism to your company and your distributors, but also a reputation in the industry that you can be proud of.

As a partner of On Target Tooling, LLC, we do more than just help you to grow your sales, we BUILD YOUR Brand. For those partners WITHOUT the brand name and company image, On Target Tooling, LLC will help you to establish a “foothold” in the North American market by introducing your capabilities to the “best” of North American distribution, as well as directly to some of the largest manufacturers in the North American market.


Sales Not only does On Target Tooling have experienced sales reps in the field, but we also have a full time Inside Sales team to support and compliment your product line. This ensures that all AR & AP is completed in a timely manner as well as offering a live phone line for customer service.


Marketing On Target Tooling, LLC has the knowledge and capabilities of market analysis, literature such as promotional flyers and catalogs as well as North American focused website development. Not only will our sales team get your existing literature in the hands of customers, but if we see a need for new material we have the capabilities create and distribute it as necessary.


Technical Support When it comes to validating the quality of your products, nothing is more important than the ability to show potential customers the true value of what you offer. Not only can our veteran sales team get your products in the door, but we will also follow through the entire testing process with technical support to ensure the best outcome is met.


Inventory Whether it be housing inventory at our facility, or working with our knowledgeable sales team to create a list of in-demand products for production, On Target Tooling will ensure that the inventory needed most is readily available for customers, and that your production line is efficient as possible.

Manufacturer's Rep Firm

On Target Tooling, LLC has a team of highly technical and specialized Regional Technical Engineers that will provide unsurpassed value, technical support, and complete solutions to end users, distributors, machine tool builders /dealers and distributors alike.


On Target Tooling, LLC has many years of experience in marketing metal cutting products in the North America for global cutting tool companies with the ability to cater toward the American/Canadian needs and mindset. On Target Tooling, LLC has the capability and know how to organize, design and publish product brochures, catalogs and promotional pieces. Our marketing abilities go beyond printed literature into the areas of trade show appearances, product presentations, website development and e-mail blasts. Our versatility can bring your product quickly and successfully to the market.


On Target Tooling, LLC has the experience of finding quality manufacturers overseas and handling all the necessary paperwork (Tariffs & Duties) to bring products to the North American market. On Target Tooling has warehousing space available, inventory tracking software and on site staff to handle orders.  Being centrally located in Milwaukee, Wisconsin allows us to serve the heart of the industry with shipments getting to customers within 1-2 days and extended areas in 3 days. This is critical in meeting customer demands.  On Target Tooling, LLC can be your partner for North America!

Go To Market Strategy

Machine Tool Dealer/Builder Relationships

Part of the unique focus of On Target Tooling, LLC is our concentration on the Machine Tool Dealers and Machine Tool Builders. When it comes to offering a manufacturer “true“ sales growth, the OEM market must be a significant part of this, despite the weak Machine Tool market at this time.

Our years of experience in the Midwest market has led to tremendous relationships with a number of builders and distributors including companies such as DMG Mori, Mazak, Ellison Machinery, Hermle, Toyoda, Makino, MAG, Heller, Grob etc. These relationships, combined with a well-structured, complete product assortment positions On Target Tooling, LLC to challenge the likes of Kennametal and Sandvik for turnkey tool packages leading to rapid growth for all manufacturers involved.

Cutting Tool Distributor Support

With more than 100+ years of combined metal cutting experience, we have established some outstanding cutting tool distributor relationships with some of the largest distributors in the United States. This in itself will reduce the time necessary to see significant growth in the markets we serve. As stated above, margin and loyalty are the two key things that drive distribution in this country. We at On Target Tooling, LLC believe that the way to grow business in distribution is to carefully choose distributors that share the philosophies of technical sales and rewarding loyalty. Additionally, by limiting the number of distributor partners, we can provide first class service to those that remain which in turn leads to an increase in business opportunities.

End User Focus

One of the other keys to our success will be our ability and willingness to sell directly to end-users at all levels. With countless years of experience in the cutting tool industries, we are comfortable selling to an operator or putting on a presentation to Senior Management of a major customer. Too many manufacturers’ representative firms wait for distribution to feed them opportunities, rather than going out and proactively generating it themselves. On Target Tooling, LLC’s philosophy is that if you do not know your customer intimately; you do not control your business. By controlling all aspects of your business, long consistent sales growth can be achieved.

As also stated above, the On Target Tooling team understands how to sell “high-end” products for value. Our product offering features suppliers that are world renowned for quality and performance, and must be sold that way. Our combined sales skills and detailed understanding of machining economics and the importance of test reports and cost justification allow us to justify high quality tooling solutions where other manufacturer’s reps may struggle.

Enter your keyword