Manufacturer's Rep Firm
On Target Tooling, LLC has a team of highly technical and specialized Regional Technical Engineers that will provide unsurpassed value, technical support, and complete solutions to end users, distributors, machine tool builders /dealers and distributors alike.
Marketing
On Target Tooling, LLC has many years of experience in marketing metal cutting products in the North America for global cutting tool companies with the ability to cater toward the American/Canadian needs and mindset. On Target Tooling, LLC has the capability and know how to organize, design and publish product brochures, catalogs and promotional pieces. Our marketing abilities go beyond printed literature into the areas of trade show appearances, product presentations, website development and e-mail blasts. Our versatility can bring your product quickly and successfully to the market.
Importer
On Target Tooling, LLC has the experience of finding quality manufacturers overseas and handling all the necessary paperwork (Tariffs & Duties) to bring products to the North American market. On Target Tooling has warehousing space available, inventory tracking software and on site staff to handle orders. Being centrally located in Milwaukee, Wisconsin allows us to serve the heart of the industry with shipments getting to customers within 1-2 days and extended areas in 3 days. This is critical in meeting customer demands. On Target Tooling, LLC can be your partner for North America!
Go To Market Strategy
Machine Tool Dealer/Builder Relationships
Part of the unique focus of On Target Tooling, LLC is our concentration on the Machine Tool Dealers and Machine Tool Builders. When it comes to offering a manufacturer “true“ sales growth, the OEM market must be a significant part of this, despite the weak Machine Tool market at this time.
Our years of experience in the Midwest market has led to tremendous relationships with a number of builders and distributors including companies such as DMG Mori, Mazak, Ellison Machinery, Hermle, Toyoda, Makino, MAG, Heller, Grob etc. These relationships, combined with a well-structured, complete product assortment positions On Target Tooling, LLC to challenge the likes of Kennametal and Sandvik for turnkey tool packages leading to rapid growth for all manufacturers involved.
Cutting Tool Distributor Support
With more than 100+ years of combined metal cutting experience, we have established some outstanding cutting tool distributor relationships with some of the largest distributors in the United States. This in itself will reduce the time necessary to see significant growth in the markets we serve. As stated above, margin and loyalty are the two key things that drive distribution in this country. We at On Target Tooling, LLC believe that the way to grow business in distribution is to carefully choose distributors that share the philosophies of technical sales and rewarding loyalty. Additionally, by limiting the number of distributor partners, we can provide first class service to those that remain which in turn leads to an increase in business opportunities.
End User Focus
One of the other keys to our success will be our ability and willingness to sell directly to end-users at all levels. With countless years of experience in the cutting tool industries, we are comfortable selling to an operator or putting on a presentation to Senior Management of a major customer. Too many manufacturers’ representative firms wait for distribution to feed them opportunities, rather than going out and proactively generating it themselves. On Target Tooling, LLC’s philosophy is that if you do not know your customer intimately; you do not control your business. By controlling all aspects of your business, long consistent sales growth can be achieved.
As also stated above, the On Target Tooling team understands how to sell “high-end” products for value. Our product offering features suppliers that are world renowned for quality and performance, and must be sold that way. Our combined sales skills and detailed understanding of machining economics and the importance of test reports and cost justification allow us to justify high quality tooling solutions where other manufacturer’s reps may struggle.
